Campaign India Team
Feb 08, 2023

Anish Mehta launches Animeta

The AI-based self-service creator tech platform will create and nurturing the untapped potential of the Asian digital-creator economy

Anish Mehta launches Animeta
Anish Mehta, former CEO of animation studio Cosmos-Maya, has announced the launch of his new venture, Animeta. 
 
The AI-based self-service creator tech platform is aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.
 
The company is based out of Singapore and will focus on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customised brand solutions. 
 
The company offers financial investment, data analytics and business intelligence, content strategy and creative supervision, brand, PR and social media expertise.
 
Mehta said, "India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetise their content. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetisation potential in order to bring about a meaningful change in their lives.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

35 minutes ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.

14 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea and more, in our weekly round-up of account wins and people moves.

17 hours ago

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

19 hours ago

Senior leaders exit FCB India

EXCLUSIVE: Sources tell Campaign India that Abhinav Kaushik, John Thangaraj, and Arijit Sengupta are set to depart from the agency.