Anish Mehta launches Animeta

Anish Mehta, former CEO of animation studio Cosmos-Maya, has announced the launch of his new venture, Animeta. 

 

The AI-based self-service creator tech platform is aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.

 

The company is based out of Singapore and will focus on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customised brand solutions. 

 

The company offers financial investment, data analytics and business intelligence, content strategy and creative supervision, brand, PR and social media expertise.

 

Mehta said, "India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetise their content. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetisation potential in order to bring about a meaningful change in their lives.”