Animeta has announced the launch of ‘Animeta Brandstar’. The platform allows brands to discover and execute campaigns with the most relevant creators, in an advanced data-intuitive way.
Animeta Brandstar aims to elevate the marketplace experience with features like AI recommendation mixes, unique discovery flows, customisable searches like 'Animeta Verified Creators' and 'Instant Deals'.
The platform also has plans to soon enable 'social commerce' and 'affiliate marketing', opening up new avenues for creators and brands under the Brandstar+ initiative.
Devdatta Potnis, CEO, Animeta, said, “Animeta Brandstar focuses on driving at least 30% ROI efficiency for influencer marketing campaigns; in a scalable and transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”
Vishu Ray, SVP – branded content and creator projects, added, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyse, as well as boost campaign impact for maximising marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”
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