Campaign India Team
Feb 24, 2023

HyphenBrands bags Animeta

Account won post a multi-agency pitch

HyphenBrands bags Animeta
Tech enabled content creator platform Animeta has collaborated with HyphenBrands. 
 
The agency will be responsible for Animeta’s strategic positioning, brand identity and brand launch. 
 
The account was won post a multi-agency pitch. 
 
Anish Mehta, founder, Animeta, said, “A brand's logo design is an extremely important decision for a founder. It is like choosing the name for your child. One would need partners with the obvious experience, creative expertise, ability to think out of the box, attention to detail, openness to suggestions/collaboration, a deep sense of empathy and the all pervasive passion; while bringing about a sense of simplicity and universality to these relatively esoteric emotions. We are happy to have found Team Hyphen who are the embodiment of all of these attributes in the truest sense and great partners on this journey with Animeta!”
 
Prasanna Sankhe, co-founder and managing partner, HyphenBrands, said, “We are absolutely delighted to have been chosen to partner with Animeta for this very important journey. Artificial Intelligence, which is a key thrust area for Animeta, and its impact is making us recalibrate and unlearn a lot of things. We find ourselves to be students in this journey everyday. And we are actually reexamining the tenets of Brand identity to fully unlock the impact of AI on the content creators. So on a personal level it's a great educational and growth experience for us. What we also liked was Anish’s passion for giving the content creators a voice. HyphenBrands loves to work with such passionate clients and collaborators.”
 
Denise D’Silva, co-founder and CCO, HyphenBrands, added, “Everybody is talking about the Content Creator economy, but when we saw Anish’s vision for infusing tech and AI into the process and the scale of the goals set by the company we realised that this is going to be a path breaking exploration. One that HyphenBrands is excited to be a part of.”
 
Source:
Campaign India

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