Scarecrow Communications has appointed Anindya Banerjee (popularly known as Andy) as branch head, Scarecrow Delhi, a position that was vacant earlier. Banerjee, who is currently executive creative director and creative head of the Delhi office, will take over the additional responsibility from 1 June 2012.
On the appointment, Manish Bhatt, founder director, Scarecrow, said, "Andy is the face of Scarecrow Delhi. Anyway, he was playing this role. All we are doing here is recognising it and giving it a nomenclature. We are giving him due liberty and power to the role he was playing by default. And wishing him to attract great brands and great talent."
Arunava (Joy) Sengupta, another founder director, added, "As we move to the next phase of our growth in Delhi, we needed a captain, and to all of us there was no better candidate than Andy. Am sure he will lead us well in our journey in Delhi market."
On recruitment plans for the agency, Bhatt said that Banerjee was meeting people to beef up resources there. Currently, the branch has ten people.
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