The International ANDY Awards (organised by the Advertising Club of New York) has thrown open the creation of its call for entries campaign to the ad fraternity.
According to the brief they've set out on the website, "The Strategic Direction in one simple sentence: The toughest jury in the world wants to see your work."
The call for entries communication will be judged on the basis of the number of entries submitted to the 2011 ANDY Awards show, or the PR generated by the whole effort globally, the level of involvement in the contest and the quality of the final call for entries. The entries for the 'Call for Entries' will be judged by Ty Montague (former president and CCO, JWT North America), Michael Lebowitz (founder & CEO, Big Spaceship), and Evan Fry (CCO, Victor & Spoils).
The creator of the winning entry will get a seat on the 2011 ANDY jury, and get to spend a week with a group of industry luminaries judging the year’s best advertising.
Deadline for submissions is August 31, 2010.