Anastasia Beverly Hills has announced the appointment of Malaika Arora as brand ambassador for the Indian market.
The appointment is made as the brand celebrates turning 25.
According to a statement, Arora's style and glamour embodies the brand's values of empowerment, inclusivity, self-love and self-expression.
Anastasia Soare, founder and CEO, Anastasia Beverly Hills, said, "Celebrating 25 years is truly an exciting milestone for all of us at Anastasia Beverly Hills. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honor our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anastasia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first ever Brand Ambassador in India.
Sanjali Giri, vice president, international brands and retail, House of Beauty, said, "ABH has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand. This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for the India market. I am sure she will inspire beauty enthusiasts across culture and age groups to represent ABH in the true sense.