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Mar 05, 2009
Anant's blog: Of Goafest, of inclusiveness and of being fair
Marketers, media, advertising agencies, media agencies.Broadly, these four constituents make up our little world.These four have different levels of clout, power, income and influence in different parts of the world.In the UK, for example, advertising and media agencies are big advertisers in Campaign (UK). In India, their spends are zip.
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