Gozoop has elevated Amyn Ghadiali to the role of vice president - business and strategy. Ghadiali was director of strategy prior.
He will continue to be based in Mumbai and report to Ahmed Aftab Naqvi, CEO, Gozoop.
Ghadiali had joined Gozoop in 2012 as account manager. He moved out in 2014 and returned in 2016 as group director – brand communications.
Naqvi said, “When Amyn joined us as an emerging talent back in 2012 he had potential and the right mindset to grow. Over the past eight years, he has leveraged this potential and mindset to transform into a thought leader in the industry. His dedication, work ethics are second to none and I am looking forward to work alongside him to help Gozoop and our partner brands win in this new world.”
Rohan Bhansali, co-founder and director, Gozoop, said, “Amyn has played a monumental role in helping us win in the new world, which has further highlighted his resilience, creativity and winning attitude of whatever it takes. From starting with a small team under him to winning brands like Bisleri, his growth over the years has been impressive. With him taking on greater responsibility, it excites me to see where we will be headed in the years to come."
Ghadiali added, "Gone are the days when strategy, creative and implementation happened sequentially. The ecosystem today is being built as it is experienced and with immediate feedback loops being a defining feature. With reduced attention spans and digital at the helm, marketing is experiencing a fundamental paradigm change. As I step into this new role at Gozoop, it is this change that shapes my vision for Gozoop, one that is rooted in the present but designed for the future. The dominance of digital is just beginning and so are we!"