Ample Group marks Retail Employees’ Day with multi-brand tribute campaign

Ample Group celebrated Retail Employees’ Day (RED) 2025 with a people-focused campaign designed to recognise and thank more than 900 frontline employees across its retail network in India. The initiative brought together teams from Imagine, iCare, Bose, LEGO, ASICS and Under Armour stores under a unified theme titled ‘You Make It Happen’.

Positioned as a tribute to everyday retail contributions, the campaign highlighted the role played by frontline staff, referred to internally as Amplites, in shaping customer experience across premium retail environments. The celebrations focused on acknowledging consistency, resilience and service excellence delivered daily on shop floors nationwide.

A central element of the initiative was the launch of India’s first multi-brand Retail Employees’ Day anthem. Developed as a musical tribute, the anthem drew inspiration from everyday in-store moments, customer interactions and the emotional connections created by frontline teams. The film aimed to capture routine yet meaningful experiences that define physical retail, reinforcing the importance of human interaction in a multi-brand environment.

Partha Sarathi Bhattacharyya, chief business officer – retail at Ample Group, said, “Retail Employees’ Day reminds us that the true strength of Ample lies in the people who show up every day with empathy, ownership and heart. Our retail teams don’t just serve customers; they simplify lives, create moments of joy, and embody trust and delight in everything they do. We are proud of them, and grateful for the difference they make.”

Bhattacharyya’s comments underscored the strategic importance of frontline teams in delivering consistency and trust across a diverse brand portfolio. The campaign aligned internal culture with the company’s broader focus on premium service standards and long-term customer relationships.

Bobby Joshi, chief human resources officer at Ample Group, highlighted the people-first approach underpinning the initiative. He said, “People are at the core of Ample, and their warmth and commitment are what truly set our retail experiences apart. RED 2025 celebrates the dedication our teams bring to every moment in our stores and strengthens our commitment to supporting them as they shape exceptional customer experiences every day.”

Celebrations were conducted across Ample’s store network, with leadership interactions, team engagement activities and recognition moments forming the backbone of the programme. Store teams participated in activities designed to foster connection and appreciation while reinforcing a sense of shared purpose across brands.

Each Amplite also received a personalised thank you card as part of the campaign. The gesture extended appreciation beyond employees to their families, recognising the role families play in supporting retail professionals. This element reinforced Ample’s emphasis on inclusion and holistic recognition within its people strategy.

Through RED 2025, Ample Group reiterated its commitment to building a culture centred on recognition, pride and belonging. The campaign positioned frontline employees not only as service providers but as key contributors to brand experience, consistency and growth across the group’s retail ecosystem.