The Punjab Heritage & Tourism Promotion Board (PHTPB) has hired AMO Communications as its brand development agency. The business was won post a multi-agency pitch.
Speaking about the account win, Elvis Dias, managing director, AMO Communications said, "How many times do you get to create a new identity for a brand, right from scratch? Winning PHTPB not only gives us a creative high but will also garner us a huge dominance and expertise in the tourism marketing domain."
AMO's new responsibilities include consulting and providing assistance to PHTPB to develop a marketing strategy and creating a brand image for Destination Punjab. This is for the first time that PHTPB has embarked on a strategy to promote Punjab as a tourist destination.
Speaking about the account win, Elvis Dias, managing director, AMO Communications said, "How many times do you get to create a new identity for a brand, right from scratch? Winning PHTPB not only gives us a creative high but will also garner us a huge dominance and expertise in the tourism marketing domain."
AMO's new responsibilities include consulting and providing assistance to PHTPB to develop a marketing strategy and creating a brand image for Destination Punjab. This is for the first time that PHTPB has embarked on a strategy to promote Punjab as a tourist destination.
Recently, AMO Communications appointed Bob D'Silva as national creative director. Read the story here.
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