Dentsu Grant Group has announced the launch of its programmatic division, Amnet, in Sri Lanka. Nisal De Silva, associate director, Dentsu Aegis Network, Sri Lanka will lead the venture.
Shamsuddin Jasani, group MD, Isobar South Asia and executive sponsor AMNET South Asia, said, “Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”
Neela Marikkar, chairperson and managing director, Dentsu Grant Group, said, "It's been an incredible year for Dentsu Aegis Network in Sri Lanka...constantly innovating and disrupting the local advertising industry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date. This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts."
Chamith Buthgumwa, director, Isobar, Sri Lanka and Response, Dentsu Aegis Network, said, "With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying."