Enormous has announced the appointment of Amita Major as head of planning, digital.
Major will be based in Mumbai and take care of the agency's full-service digital offerings.
She moves from Wunderman Thompson, where she was VP and strategic planning director.
Ashish Khazanchi, managing partner, Enormous, said, "We realise the importance of building seamless client and consumer experiences across platforms when touchpoints are getting fragmented. Every agency needs to evolve to not just deliver impactful ad campaigns, but to guide the brand narratives across platforms. This is a direction we are already evolving in and Amita Major is going to play an important role with the digital strategy team in driving this."
Major said, "I like to say that I started out in ‘digital’ when Facebook still had organic reach. I’ve seen the medium evolve to offer tremendous value whilst driving efficiencies and impact. In today’s always-connected world, where data is cheaper than water, the digital medium offers opportunities for brands to connect, engage and convert consumers in meaningful and relevant ways.”
With over 18 years of experience, she has also worked with Hungama Digital Services, Wunderman Thompson and Indigo Consulting, among others.
