MullenLowe Lintas Group has elevated Amer Jaleel as group chairman and chief creative officer and Virat Tandon as group CEO. The duo will lead Lowe Lintas, Mullen Lintas and PointNine Lintas.
Arun Iyer, chairman and CCO, Lowe Lintas, has decided to move on from the agency and start a venture of his own. Iyer will continue as creative consultant over the next twelve-months, during which he will work for some 'key clients and help with succession planning'.
Alex Leikikh – global CEO MullenLowe Group, said, “A few years ago, we had asked Amer and Virat to start our second agency in India, Mullen Lintas, and they have built it into a top 10 agency in the country in just two years. Amer has been a creative leader of our group in India for a very long time now, and Virat embodies the entrepreneurial spirit of the MullenLowe Group, and as such I am delighted to have them steer our overall business in India to even greater success.”
Jaleel joined Lowe Lintas in 2002. He was previously chairman and CCO of Mullen Lintas. Tandon joined the group in 2004. He was previously CEO of Mullen Lintas.
In a joint statement, Jaleel and Tandon said, “We have a lot of strong assets in the group. Two top ten agencies, Lowe Lintas and Mullen Lintas; a very promising incubation, the Omni-channel agency PointNine Lintas; some of the industry’s best and brightest creative, strategy and business leaders; and last but not the least a culture that makes us stick together and tick. The future is looking different and exciting. There could be no better time for the group to embark on this journey. To stay at the top of its game, MullenLowe Lintas Group realises the importance of investing in building a strong talent pool with new skills that are relevant in the digital and hyper-connected world. It’s becoming more challenging for brands to win in the marketplace as the consumer is evolving and most categories are being disrupted and transformed due to technology. Clients are looking for all the help they can get from their agencies to win in this new reality. We want to continue to be our clients’ biggest strength.”
Iyer said, “I have had the privilege of being part of an institution. I have spent a little over 15 years here. And it is home. Over the last few years, I have been passionate about start-ups and have played a role in developing some strong brands such as Byju’s, Freecharge and Grofers. Going forward, I am planning to work more closely within the start-up eco-system.”
Amer Jaleel added, “Arun and I have been brothers-in-arms for over eight years now. We’ve been shouldering the equity and reputation of Lintas together and that gives you a sort of a feeling of being in the same womb! Arun has, over the last three years, taken the spirit that Balki infused in Lowe Lintas to a different zone and moulded the agency in his own way. A large part of my job for MullenLowe Lintas Group will be to take that imprint forward.”