Nisha Narayanan
Feb 22, 2024

Ameen Sayani was the man who composed a masterpiece on the airwaves: Nisha Narayanan

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners

Ameen Sayani was the man who composed a masterpiece on the airwaves: Nisha Narayanan

I hail from a family of radio broadcasters and the cumulative number of years that we have belonged to this industry has been over 75 years. 

 

Over the years, while I was learning and working with radio, I’ve met Ameen Sayani multiple times, and it’s been an honour. As a radio broadcaster, he remains etched in my core memory because he made people believe that one voice could make a difference. And honestly, that has been a game-changer.

 

Every Wednesday evening, the people would gather to hear the iconic lines: 'Jee haan bhaiyoo aur behnoo, main hoon apka dost Ameen Sayani aur aap sunn rahein hain Binaca Geetmala!' (Yes, brothers and sisters, I am your friend Ameen Sayani and you have been listening to Binaka Geetmala!) It became a cultural phenomenon. 

 

He united people through the universal language of music that became a tradition and continues to be a sacred part of our lives.

 

Ameen Sayani was the man who composed a masterpiece on the airwaves that outshined for years, touching every soul of our nation. I extend my deepest condolences to the legendary radio presenter behind the timeless 'Binaca Geetmala.' 

 

It is overwhelming to bid farewell to the legend whose legacy lives is the foundation of our beloved industry. 

 

Rest in peace, Ameen Sayani.

 

(The author is director and COO, Red FM and Magic FM)

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.