Nisha Narayanan
Feb 22, 2024

Ameen Sayani was the man who composed a masterpiece on the airwaves: Nisha Narayanan

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners

Ameen Sayani was the man who composed a masterpiece on the airwaves: Nisha Narayanan

I hail from a family of radio broadcasters and the cumulative number of years that we have belonged to this industry has been over 75 years. 

 

Over the years, while I was learning and working with radio, I’ve met Ameen Sayani multiple times, and it’s been an honour. As a radio broadcaster, he remains etched in my core memory because he made people believe that one voice could make a difference. And honestly, that has been a game-changer.

 

Every Wednesday evening, the people would gather to hear the iconic lines: 'Jee haan bhaiyoo aur behnoo, main hoon apka dost Ameen Sayani aur aap sunn rahein hain Binaca Geetmala!' (Yes, brothers and sisters, I am your friend Ameen Sayani and you have been listening to Binaka Geetmala!) It became a cultural phenomenon. 

 

He united people through the universal language of music that became a tradition and continues to be a sacred part of our lives.

 

Ameen Sayani was the man who composed a masterpiece on the airwaves that outshined for years, touching every soul of our nation. I extend my deepest condolences to the legendary radio presenter behind the timeless 'Binaca Geetmala.' 

 

It is overwhelming to bid farewell to the legend whose legacy lives is the foundation of our beloved industry. 

 

Rest in peace, Ameen Sayani.

 

(The author is director and COO, Red FM and Magic FM)

Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.