Aloke Malik joins ESPN Software India as managing director

ESPN STAR Sports (ESS) has announced the appointment of Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). Malik moves from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. 

On the appointment, Manu Sawhney, Managing Director, ESPN STAR Sports Asia, said, “Aloke’s extensive experience across industries and his astute market knowledge will help ESPN STAR Sports further reinforce the strong relationship it shares with sports fans across the sub-continent and broaden its business in the market.” 

Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands including ESPN, STAR Sports, STAR Cricket, espnstar.com, mobile ESPN and Event Management Group for the South Asia region covering India, Bangladesh, Sri Lanka, Nepal, Pakistan and Maldives. Aloke will be based in ESI’s Gurgaon Headquarters and will report to Sawhney. 

On his appointment, Malik, said “The media industry in India today is at the most important juncture and ESPN STAR Sports as a pioneer in sports broadcasting, has been the major force in the industry’s growth in the country. I am very proud to be a part of this exciting organization which has the most iconic media brands in India today in ESPN, STAR Sports and STAR Cricket and I look forward to further build on ESI’s leadership position.” 

In the past, he has worked local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular, and has over 23 years of industry experience in general management, marketing, sales and distribution.