Campaign India Team
Oct 23, 2018

Alok Sinha joins Initiative as chief strategy officer

Was president - planning at Ogilvy prior

Alok Sinha joins Initiative as chief strategy officer
Initiative has appointed Alok Sinha as chief strategy officer.
 
Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning. 
 
Shashi Sinha, CEO, IPG Mediabrands, said, "Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board.” 
 
Sinha said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change." 
 
Sinha began his career with Lintas. He has also had stints with Carat and Mindshare. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging