Campaign India Team
Oct 23, 2018

Alok Sinha joins Initiative as chief strategy officer

Was president - planning at Ogilvy prior

Alok Sinha joins Initiative as chief strategy officer
Initiative has appointed Alok Sinha as chief strategy officer.
 
Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning. 
 
Shashi Sinha, CEO, IPG Mediabrands, said, "Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board.” 
 
Sinha said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change." 
 
Sinha began his career with Lintas. He has also had stints with Carat and Mindshare. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

2 days ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

2 days ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

2 days ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard