Initiative has appointed Alok Sinha as chief strategy officer.
Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning.
Shashi Sinha, CEO, IPG Mediabrands, said, "Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board.”
Sinha said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change."
Sinha began his career with Lintas. He has also had stints with Carat and Mindshare.