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Jan 06, 2010
Allied Media wins SBI Mutual Fund biz
Allied Media, the media planning, evaluation and buying arm of Percept Limited, has bagged the media duties of SBI Mutual Fund. The size of the business is about Rs 30 crore.The agency won the business after a multi-pitch agency pitch. Allied Media will be SBI Mutual Fund's media AoR across print, TV and radio.
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