Allied Media wins SBI Mutual Fund biz

Allied Media, the media planning, evaluation and buying arm of Percept Limited, has bagged the media duties of SBI Mutual Fund.

The size of the business is about Rs 30 crore.

The agency won the business after a multi-pitch agency pitch. Allied Media will be SBI Mutual Fund's media AoR across print, TV and radio.

Commenting on the win, P M Balakrishna, vice president, Allied Media said, "SBI Mutual Fund is a brand leader and clearly the largest mutual fund house in the country. They are veterans at consistently delivering value to their customers, and our objective is to add value by creating and delivering a wholesome 360-degree media solution to reach their wide base of customers. Our past experience, innovative media marketing proprietary tools and the support of the Percept Media’s inherent capabilities and strengths will enable us to provide a holistic media strategy for the brand, which will be effective and efficient."