Campaign India Team
Apr 21, 2022

Akshay Kumar apologises for Vimal Elaichi ad

Has stated that his entire endorsement fee will be contributed towards a worthy cause

Akshay Kumar apologises for Vimal Elaichi ad

Days after getting trolled on social media for endorsing Vimal Elaichi, actor Akshay Kumar has released a statement in which he apologised for his action.

Kumar stated that his entire endorsement fee will be donated to a worthy cause and that Vimal Elaichi can continue airing the ads until the legal duration of the contract. 

Last week, Vimal Elaichi rolled out a film featuring long term brand ambassadors Ajay Devgn and Shah Rukh Khan. The duo welcomed the khiladi as Vimal Elaichi's latest brand ambassador. After the film went on air, a video featuring Kumar went viral in which he mentioned that no amount of money could lure him to endorse a 'gutka' brand.

 

 

Kumar's social media apology also mentioned that he'd be more mindful of his future choices.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

2 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

2 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

2 days ago

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.