VMLY&R India has announced the appointment of Ajay Ravindran as director - strategy and planning. He moves from Lowe Lintas where he was VP - strategy planning.
At VMLY&R he will lead the brand planning function and head the brand advisory practice.
Anil K Nair, CEO, VMLY&R India, said, “Ajay will be working at the intersection of brand strategy and technology, so that VMLY&R is at the forefront of defining how brands would need to evolve in this new, emerging, complex, post-digital world. Having helmed senior roles, Ajay will be a trusted advisor for our clients- current and potential – a responsibility I am sure he will cherish!”
Ravindran said, ‘In their eagerness to become the agency of the future, I feel most agencies are forgetting being the agency of the present. At VMLY&R, I saw not just an agency but a holistic marketing services firm – with cutting edge solutions encompassing content, commerce and platforms. It seemed to me that it could answer all the questions clients are seeking answers to TODAY, but don’t know whom to ask.’
He added, ‘But beyond all this was an X factor that escaped words – the palpable chemistry with the team, the richness of conversations and the vibe of the place itself. The more I interacted and learned, the more urgent was the question, “OK, so when do we start?” ’
In a career spanning 14 years he has also worked with Ogilvy, JWT, Grey, and L&K Saatchi & Saatchi.
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The agency has been working on the account since 2004