Advertising Media Marketing Digital In-Depth
Robin Langford
Jan 31, 2025

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

OpenAI launches new ChatGPT campaign inspired by everyday moments
Advertising
Sep 29, 2025
Staff Reporters

OpenAI launches new ChatGPT campaign inspired by ...

OpenAI’s Hannah Wong offers clarity from AI cacophony
Advertising
Aug 21, 2025
Julia Walker

OpenAI’s Hannah Wong offers clarity from AI cacophony

DeepSeek: Accelerating the path towards AI inevitability
Marketing
Feb 06, 2025

DeepSeek: Accelerating the path towards AI ...

Kate Rouch joins OpenAI as first CMO
Digital
Dec 05, 2024
Campaign India Team

Kate Rouch joins OpenAI as first CMO

Just Published

Knocking down new doors to creativity
Opinion
3 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands today are struggling to be heard in the din of headlines, viral trends and user-generated content. These two pillars could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
3 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room, but can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
3 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.