Thinkstr’s self imposed modest agenda for 2017 was to grow from its five member team and to bag three new accounts. And it managed to achieve it with ease as it ended the year with a 22-member team and six new clients.
The strategy it followed was about riding on client testimonials and creative efficiency. Creative efficiency was built by working on the brand and not the medium. The agency kept design at the centre of their work and is an integral part of its product offering. And that was seen regarding work for Niti Aayog.
Riding on client testimonials, Thinkstr was invited for a pitch for Reckitt Benckiser’s Vanish. The agency bagged that business as well as Pass Pass and Freshlook. Other account wins for the year included Indian Terrain and Times Internet. A project for Cinepolis was also won.
Thinkstr kept its talent motivated with several training programmes. Among these was coding. Five of the 22 member team undertook basic lessons in code in their spare time. The agency also had its team experience 3D printers and other upcoming/nascent technologies. The idea was to be ready for every digital possibility and opportunity.