Campaign India Team
Jul 16, 2018

Agency Report Card 2017: Thinkstr

We assess Thinkstr's 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Thinkstr
Thinkstr’s self imposed modest agenda for 2017 was to grow from its five member team and to bag three new accounts. And it managed to achieve it with ease as it ended the year with a 22-member team and six new clients.
 
The strategy it followed was about riding on client testimonials and creative efficiency. Creative efficiency was built by working on the brand and not the medium. The agency kept design at the centre of their work and is an integral part of its product offering. And that was seen regarding work for Niti Aayog.
 
Agency Report Card 2017

Thinkstr 

2017:

B-

Country head: Satbir Singh
 
 
Riding on client testimonials, Thinkstr was invited for a pitch for Reckitt Benckiser’s Vanish. The agency bagged that business as well as Pass Pass and Freshlook. Other account wins for the year included Indian Terrain and Times Internet. A project for Cinepolis was also won.
 

Future Thinking

Thinkstr kept its talent motivated with several training programmes. Among these was coding. Five of the 22 member team undertook basic lessons in code in their spare time. The agency also had its team experience 3D printers and other upcoming/nascent technologies. The idea was to be ready for every digital possibility and opportunity. 
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
England rugby stars become samurai in World Cup ad
Premium
1 day ago

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
1 day ago

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Premium
Havas Group restructures Asia-Pacific organisation
Premium
1 day ago

Havas Group restructures Asia-Pacific organisation

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
House of Pataudi houses Soha and Saif together yet separately for Durgo Puja
Premium
1 day ago

House of Pataudi houses Soha and Saif together yet ...

Watch the film conceptualised by Shamik Sengupta and Makani Creatives here