Agency Report Card 2017: The Social Street

In 2017, (its second full year of existence), The Social Street’s stated agenda was to grow by 40 per cent, explode into the awards scene and be a magnet for talent. 

 

The agency achieved 60 per cent growth, by getting clients such as HPCL (OOH, experiential and events), Exide Industries (digital, OOH and experiential), Pepsico (events, experiential), MTR Foods (digital, OOH, experiential, events and retail) and TVS Motors (retail, consultancy, OOH) among others.  The total client count according to the agency is currently 160. 

 

In terms of awards, it bagged a Silver (South Asia Specialist Agency of the Year) and Bronze (South Asia Independent Agency of the Year) at the Campaign South Asia Agency of the Year Awards.

At Goafest, it bagged 40 Abbys in the Creative Abbys (including four Golds) and four in the Media Abbys (including one Gold). At the Emvies a Silver and two Bronze were won. 

 

Regarding talent, the agency houses 200 people. It claimed less than 1 per cent turnover rate among senior management (11 per cent overall). According to an internal anonymous survey, the agency didn’t have a single disgruntled employee.

 

The agency also looked to access tools that it believed was relevant and make them accessible to clients as per their needs. These included Eyeris, an OOH measurement tool that considered the visual effectiveness of each site by taking into consideration the traffic speed over various periods of time and the population density factor, to arrive at a standard of measurement, called ‘clout’ for each billboard.