Campaign India Team
Jul 13, 2018

Agency Report Card 2017: Rediffusion Y&R

We assess Rediffusion Y&R's 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Rediffusion Y&R
Along with business growth, the focus for Rediffusion Y&R in 2017 was integration of creative, digital and activation resources. The Privy Council was launched, a new business team formed, across disciplines and offices.
 
Agency Report Card 2017

Rediffusion Y&R

2017:

B-

Country head(s): Dhunji Wadia
 

Ownership: 60 per cent local, 40 per cent foreign (WPP)

 
Growth came in the form for new businesses which contributed to almost 10 per cent of the agency’s revenue.
 
New business wins in the year included Anmol Industries, Hoichoi, Tata Steel, Sonalika Tractors, Government of Maharashtra (Project) and Jamshedpur Football and Sporting among others.
 
Uttio Majumdar (head- Mumbai) and Pranav Harihar Sharma, ECD (north and west) left the agency during the year. Sita Narayanswamy was got in as a replacement for Majumdar. Siddhant Lahiri also joined the agency to head planning in its headquarters in Mumbai. 
 
In temrs of awards, prominent wins included Silver at the WARC Prize for Asian Strategy and Bronze at Spikes Asia.  
Source:
Campaign India

Related Articles

Just Published

14 hours ago

WPP, DDB and Publicis Conseil win creative company, ...

Winners announced on final night at Palais.

20 hours ago

Professionals from 21 agencies win Young Lions 2025 ...

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design category.

1 day ago

India signs off Cannes 2025 with 31 Lions, one Silver

No wins in top-tier categories on final day, but India’s tally climbs to 31 Lions—marking a modest creative momentum shift.