Agency Report Card 2017: Rediffusion Y&R

We assess Rediffusion Y&R's 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Jul 13, 2018 07:34:00 AM | Article | Campaign India Team

Along with business growth, the focus for Rediffusion Y&R in 2017 was integration of creative, digital and activation resources. The Privy Council was launched, a new business team formed, across disciplines and offices.

Agency Report Card 2017 Rediffusion Y&R
2017: B-	Country head(s): Dhunji Wadia	Ownership: 60 per cent local, 40 per cent foreign (WPP)

Growth came in the form for new businesses which contributed to almost 10 per cent of the agency’s revenue.

New business wins in the year included Anmol Industries, Hoichoi, Tata Steel, Sonalika Tractors, Government of Maharashtra (Project) and Jamshedpur Football and Sporting among others.

Uttio Majumdar (head- Mumbai) and Pranav Harihar Sharma, ECD (north and west) left the agency during the year. Sita Narayanswamy was got in as a replacement for Majumdar. Siddhant Lahiri also joined the agency to head planning in its headquarters in Mumbai.

In temrs of awards, prominent wins included Silver at the WARC Prize for Asian Strategy and Bronze at Spikes Asia.