Campaign India Team
Jul 06, 2018

Agency Report Card 2017: Cheil WW India

We assess Cheil's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Cheil WW India
Cheil WW India looked to complete its ‘integrated’ offering in India by adding a design and e-commerce practice respectively in mid-2017. The agency roped in Prerna Mehra to head the design unit and Varun Jha to head the e-commerce offering. The big hire of the year was CSO Atika Malik, who replaced Neeraj Bassi. Earlier this year Malik took on the COO role from Nishi Suri.
 
In terms of output, the agency’s film for Samsung (service van) which was released in January amassed recognition across award functions (Adfest, Goafest). It was listed on top of the ‘YouTube most watched ads of 2017’ with over 200 million views. 

Agency Report Card 2017

Cheil India

2017:

B-

  Regional head: Seungwhoi Koo Ownership: Cheil Worldwide
 
The big account win for the year for Cheil was UC News (ATL + digital). The agency also bagged the digital mandate for Signutra and retail mandate for Auraine Botanical.
 
The agency also worked on adidas’ India campaign during the FIFA U-17 World Cup which was hosted in India in October 2017.

Other award wins for the year included a Gold at Adfest and a Silver at the Effies. 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes