Cheil WW India looked to complete its ‘integrated’ offering in India by adding a design and e-commerce practice respectively in mid-2017. The agency roped in Prerna Mehra to head the design unit and Varun Jha to head the e-commerce offering. The big hire of the year was CSO Atika Malik, who replaced Neeraj Bassi. Earlier this year Malik took on the COO role from Nishi Suri.
In terms of output, the agency’s film for Samsung (service van) which was released in January amassed recognition across award functions (Adfest, Goafest). It was listed on top of the ‘YouTube most watched ads of 2017’ with over 200 million views.