Cheil WW India looked to complete its ‘integrated’ offering in India by adding a design and e-commerce practice respectively in mid-2017. The agency roped in Prerna Mehra to head the design unit and Varun Jha to head the e-commerce offering. The big hire of the year was CSO Atika Malik, who replaced Neeraj Bassi. Earlier this year Malik took on the COO role from Nishi Suri.
In terms of output, the agency’s film for Samsung (service van) which was released in January amassed recognition across award functions (Adfest, Goafest). It was listed on top of the ‘YouTube most watched ads of 2017’ with over 200 million views.
Agency Report Card 2017Cheil India |
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2017:
B- |
Regional head: Seungwhoi Koo | Ownership: Cheil Worldwide | |
The big account win for the year for Cheil was UC News (ATL + digital). The agency also bagged the digital mandate for Signutra and retail mandate for Auraine Botanical.
The agency also worked on adidas’ India campaign during the FIFA U-17 World Cup which was hosted in India in October 2017.
Other award wins for the year included a Gold at Adfest and a Silver at the Effies.
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