The 2017 agenda for BBDO India was simple – the agency wanted growth on the back of creative and effective work for its clients. The growth included that of physical nature too as it expanded to Bengaluru to launch its third office in India (after Delhi and Mumbai).
The agency’s big account win for the year was Idea (which ended a long relationship with the Mullen Lowe Lintas Group) and it managed to double the size of its business.
The agency attributes most of the great work in 2017 to a brainstorming technique it rolled out the year prior. The agency urged staff and even clients to resign from their designations and look at life through different lenses.
Agency Report Card 2017
Country head(s): Ajai Jhala (moved on in 2018) and Josy Paul
In terms of awards, the agency’s ‘Dads Share The Load’ piece of work for Ariel was the top ranked campaign according to WARC. The entry was also fourth among Indian entries according to The Gunn Report. BBDO’s Hemant Shringy won the ‘South Asia Creative Person of the Year’ accolade at the Campaign South Asia Agency of the Year awards too. The agency was the most awarded from India at the One Show, and also won at the Cannes Lions International Festival of Creativity, Spikes, D&AD Awards, The Andy Awards and Effies among others.
According to the agency, its successful campaign for Ariel helped it land other P&G projects from China. Similarly, its work for HP landed it an international assignment for HP printers.
Work that stood out:
Mirinda #ReleaseThePressure - Letters on Bottles
VISA - Kindness ambassadors