Agency Report Card 2017ADK Fortune |
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2017:
C+ |
2016:
N.A. |
Country head: Subroto Pradhan |
Ownership: JV between WPP and ADK Inc Japan |
The year also saw the return of senior employees like Akashneel Dasgupta to beef up its creative prowess in the NCR and Chennai. It also gained key accounts like Honda Motorcycle and Scooter brands, MRF Nylogrip and Ashok Leyland.
While the agency's strategy of online views and conversations ‘A good online story is better than a thousand words’ might be aligned with the way the business is moving, the entire landscape of digital advertising in itself is bound to alter itself drastically after renewed calls by leading global advertisers for more accountability. Needless to mention, ADK Fortune will have to adapt itself to the changing paradigm.
Post the acquisition by Bain, the agency has seen a change in its global leadership. The impact of the changes at a global level will soon percolate to India, sooner, than later. It makes 2018 an interesting year for the agency's road ahead in India.
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WINNING WORK
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