The International Cricket Council (ICC) has announced that Byju's will be its global partner from 2021 to 2023.
The edtech company will partner the ICC for all events till 2023 which include the ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand.
As a global partner, Byju’s will have in-venue, broadcast, and digital rights across all ICC events.
This follows the company becoming the official jersey partners of the Indian cricket team in August 2019.
Manu Sawhney, chief executive, ICC, said, “We are excited to have Byju’s on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with Byju's will allow that to be fostered by a wider audience both young and old. Bjyu's has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership.”
Byju Raveendran, founder and CEO, Byju’s, said, “We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”