Adtech 2012: Round up of day two

Day 2 at adtech comprised of keynote addresses from PepsiCo, LinkedIn and comScore

Feb 24, 2012 03:25:00 PM | Article | Campaign India Team

Day 2 at adtech 2012 saw a host of industry stalwarts gather in one room to hear the first two keynote addresses of the day. The first one had Shiv Singh, global digital head, PepsiCo Beverages talk about real-time marketing, and in the second keynote address, Arvind Rajan, managing director, vice president, Asia-Pacific and Japan, LinkedIn, spoke about data driven networks that enhance brand engagement.

One of the panel discussions saw marketers, technology providers, and media owners discuss expectations from digital medium. Another panel discussion saw marketers from Coca-Cola, HUL, MTV India and Google discuss about branded content.

Campaign India caught up with Shiv Singh of PepsiCo to discuss about adapting digital holistically in a video interview. In addition to that, we interacted with representatives of AD2C, Affinity and Ybrant Digital, to find out where brands would want to be, on paid media or unpaid media, and why. Watch their responses in this video article.

In the second half of the day, Gian M Fulgoni, executive chairman, co-founder, comScore, gave an overview of the current digital landscape in India in his keynote session (third for the day), and provided insights on how to measure digital advertising effectiveness based on lessons learned from comScore’s research.

To catch all the action captured from day 2 of adtech, check out the photo gallery.

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