Day two of adtech India 2012 began with the first keynote address delivered by Shiv Singh, global digital head, PepsiCo Beverages, that delved into real-time marketing in a hyper-connected ecosystem. Singh mentioned how brands today are competing with Facebook statuses and tweets. He said, “It’s become challenging to engage consumer effectively. It is not like your good old days where you could depend on TV spots.” Singh explained how insights, content, response mechanism, co-creation, distribution and engagement, form a vital part of the real-time marketing strategy of a brand in the digital sphere.
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Prashant Challapalli teams up with Chandrabhan Singh and Kalyan Ram Challapalli to launch business and brand consulting firm
Watch the film conceptualised by Ogilvy here
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