Day two of adtech India 2012 began with the first keynote address delivered by Shiv Singh, global digital head, PepsiCo Beverages, that delved into real-time marketing in a hyper-connected ecosystem. Singh mentioned how brands today are competing with Facebook statuses and tweets. He said, “It’s become challenging to engage consumer effectively. It is not like your good old days where you could depend on TV spots.” Singh explained how insights, content, response mechanism, co-creation, distribution and engagement, form a vital part of the real-time marketing strategy of a brand in the digital sphere.
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Amit Wadhwa to lead the Dentsu Creative business in India as CEO, while Shamsuddin Jasani, Sidharth Rao and Narayan Devanathan to get additional roles
Shortlists announced across six more categories
Dudeja was branch head of the Bengaluru office; Sutar moves from Iris Worldwide
The two-time world champion was joined by Laurent Rossi, CEO, Alpine F1 racing team and Guru Gowrappan, CEO, Verizon Media in a session