Ad:tech New Delhi announces list of 80 industry stalwarts as speakers

After confirming global execs from PepsiCo and comScore, Ad:tech announces two more industry heavy weights as keynote speakers.

Dec 14, 2011 01:52:00 PM | Article | Campaign India Team

The second edition of Ad:tech, a digital marketing, media and advertising event, will feature more number of tracks and sessions in the conference, a larger exposition area, and will be held over three days instead of two days.

It will also showcase more than 80 industry stalwarts as speakers, including seven keynotes which include Shiv Singh, global head of digital, PepsiCo Beverages; Gian M Fulgoni, executive chairman and co-founder, comScore; Kent Wertime, president and representative director, Ogilvy & Mather (Japan) and Arvind Rajan, managing director and vice president, Asia Pacific and Japan, LinkedIn.

Rammohan Sundaram, event chairman, Ad:tech India and founder, CEO and managing director, Networkplay Media said, “Just like the last edition, we promise to make Ad:tech New Delhi 2012 a confluence of leading global digital marketing experts. The event will cater to the best in marketing, advertising, digital, media and communications industries to empower organisations with knowledge to adapt to the ever changing digital marketing ecosystem. With continued growth in technology and use of social media, the event will present an interactive platform for marketers to discuss and share strategies that will shape the digital landscape of tomorrow.”

The agenda for the event includes two parallel tracks of insightful panel discussions with 18 sessions conducted by experts from the advertising, media and marketing industry. “Our earnest attempt would be to provide an ideal networking platform for like-minded professionals to facilitate meaningful conversations to explore new avenues in the digital advertising arena,” adds Sundaram.

The first Indian edition of Ad:tech held earlier this year was hugely oversubscribed with as many as 2500 delegates attending the event. It included presentations by global experts like Babs Rangaiah, vice president, global communications planning, Unilever; Elisa Steele, CMO, Yahoo!; and Rajan Anandan, managing director, Google (India), among several others. In the same edition, David Fischer, vice president, advertising and global operations, Facebook officially announced that the social networking site (Facebook) had crossed 25 million users in India.