Campaign India Team
Mar 24, 2022

Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat

Mo Gawdat, former chief business officer, Google X, talks about the future of artificial intelligence

Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat
No individual would be doing what they do, without interacting with at least 15-20 AI (artificial intelligence) machines in a day, stated Mo Gawdat, former chief business officer, Google X, during the Adobe Virtual Summit 2022.
 
Drawing a comparison between the human brain and that of a machine, he said, “Most information and advertising that we see, comes from some kind of an AI machine. Each of them is smarter than a human being in the specific task allocated to them.” 
 
Speaking about the future of machines, he believed that in the next 10-30 years, humans were going to end up with two inevitable scenarios.
 
Explaining the first one, he said, "AI will absolutely happen. From a technological standpoint, we’ve already figured out what it takes to make machines more intelligent.” 
 
He highlighted that even though the cons around the growth of AI could be plenty, humans would never be able to stop its development.  
 
Stating the prisoner’s dilemma, Gowdat explained how if Google continued to develop AI, Facebook too would have to keep it going, to balance the business. 
 
Speaking of the second inevitable, he claimed that machines would be far more emotionally invested. “These machines will inhabit the need for survival just like us humans. They will be more conscious and aware than us.” 
 
Gawdat ended his session by pointing out that emotions always follow logic.
 
“To ensure that we create the best future for humanity, we must start manifesting the top values that we have lived by so that machines too can follow these virtues and function at their best,” he explained.
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

11 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

12 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

12 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.