Campaign India Team
Mar 24, 2022

Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat

Mo Gawdat, former chief business officer, Google X, talks about the future of artificial intelligence

Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat
No individual would be doing what they do, without interacting with at least 15-20 AI (artificial intelligence) machines in a day, stated Mo Gawdat, former chief business officer, Google X, during the Adobe Virtual Summit 2022.
Drawing a comparison between the human brain and that of a machine, he said, “Most information and advertising that we see, comes from some kind of an AI machine. Each of them is smarter than a human being in the specific task allocated to them.” 
Speaking about the future of machines, he believed that in the next 10-30 years, humans were going to end up with two inevitable scenarios.
Explaining the first one, he said, "AI will absolutely happen. From a technological standpoint, we’ve already figured out what it takes to make machines more intelligent.” 
He highlighted that even though the cons around the growth of AI could be plenty, humans would never be able to stop its development.  
Stating the prisoner’s dilemma, Gowdat explained how if Google continued to develop AI, Facebook too would have to keep it going, to balance the business. 
Speaking of the second inevitable, he claimed that machines would be far more emotionally invested. “These machines will inhabit the need for survival just like us humans. They will be more conscious and aware than us.” 
Gawdat ended his session by pointing out that emotions always follow logic.
“To ensure that we create the best future for humanity, we must start manifesting the top values that we have lived by so that machines too can follow these virtues and function at their best,” he explained.
Campaign India

Related Articles

Just Published

15 minutes ago

Spikes Asia announces P&G Asia as the Advertiser of ...

Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards

2 hours ago

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant

2 hours ago

Spotify launches in-house music consultancy

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists

2 hours ago

Ameen Sayaniji leaves behind a legacy of music and ...

The CEO of Radio City gets nostalgic as he relives the golden era of radio that Sayani embodied with his memorable show and trademark style that surpassed generations