Campaign India Team
Nov 13, 2017

ADK-Fortune to handle Rampur Single Malt, Magic Moments and Morpheus' creative duties

The three brands are under the Radico Khaitan group

ADK-Fortune to handle Rampur Single Malt, Magic Moments and Morpheus' creative duties
ADK-Fortune has won the creative duties for Magic Moments (vodka), Morpheus (brandy) and Rampur Single Malt. The three brands come under Radio Khaitan. The account will be handled by the agency's Gurugram office.
 
Amar Sinha, CEO, Radico Khaitan, said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the Premium Vodka and Brandy Segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.” 
 
Subroto Pradhan, managing partner, ADK-Fortune, said, “Radico is interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”
Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

6 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

1 day ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.