Aditya Birla Group consolidates media AOR with Mindshare

Aditya Birla Group (ABG) has consolidated its media AOR with Mindshare. ABG’s telecom business under Idea, that was being handled by Lintas Media Group until now, has moved to Mindshare, marking the consolidation of the entire business with the WPP agency. The move ensures that all the media planning and buying for the group’s businesses across sectors are now with one single agency. Speaking to Campaign India, R Gowthaman, leader, South Asia, Mindshare said, “This signifies the second largest media AOR for us after Unilever.