Adidas moves global ad account from 180 Amsterdam to Sid Lee

Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch.The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months. The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.