India added 10 metals to end with 23 at the recently concluded Adfest 2017.
Taproot Dentsu bagged an 'Integrated' Lotus for its entry 'Odds' for Adidas. It was the only agency to convert a shortlist to a win in the category. An 'Integrated' Lotus is awarded 10 points, compared to the 7 an agency gets for a Gold. The agency also bagged a Bronze for the same entry in the 'Film' category. It won another Bronze in the 'Film' category for 'Tale of Two', also done for Adidas.
McCann added to its five wins from 24 March with two Gold and a Bronze. The agency won a Gold in the 'Media' category for 'Germbursters' for Dettol. It won another Gold for 'The Dead Hour' by Nescafe in the 'Radio' category. The Bronze win came in the same category for Ixigo.
Cheil India bagged a Gold and a Bronze for work done on Samsung in the 'Media' and 'Film' category respectively.
BBDO's 'Dads #ShareTheLoad' for Ariel Matic won a Silver in the 'Film' category, as did Dentsu Webchutney's ''The Dyslexic Captcha' for Jaslok Hospital in the 'Media' category.
(Amended at 10:44 am on 29 March to reflect Taproot Dentsu winning an 'Integrated Lotus').
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Watch the film conceptualised by Dentsu India here