Adfactors PR has appointed Roger Darashah to a newly created role of COO. He moves from Edelman Significa in Sao Paulo, Brazil, where he was EVP – technology and global business director since January 2015.
Besides handling client relationships and delivery of campaigns nationally, Darashah will support the agency in scaling operations internationally and bringing in best practices in client service to the Indian operations.
Madan Bahal, co-founder and MD, Adfactors PR, said, “We are proud to have someone of Roger’s calibre and perspective joining us. His global experience will strengthen our service offering and as we embark on launching new practices to fill the void in the Indian market place.”
Darashah said, “I am excited to be here at Adfactors PR. The consultancy has all the right ingredients to attain a leadership position in the Asian public relations industry and beyond. The Indian market’s growth and potential provides an excellent platform from which to scale a global, integrated offering to support clients looking for a truly global approach. And, with its current market leading position and ambitions, it is an opportunity which Adfactors PR is wonderfully positioned to realise.”
Darashah, who started his career with Weber Shandwick London (1993), has also worked at Hotwire Paris, Edelman Europe (Spain) and Rediffusion/Edelman in India (2012-'15).