AdCounty Media Ltd., a global adtech company focused on digital-first brand-to-consumer connections, has introduced OpsisAds, a mobile advertising platform developed to enhance performance marketing through AI-led targeting, real-time optimisation and audience intelligence. The platform is built on the company’s proprietary technology and is aimed at helping brands acquire high-quality users, optimise revenue and achieve scalable growth in mobile-driven markets.
OpsisAds integrates AI-driven optimisation systems with real-time analytics to deliver a transparent and data-informed approach to mobile advertising. By combining behavioural insights with dynamic bidding capabilities, the platform offers marketers an opportunity to streamline user acquisition and improve overall campaign efficiency. AdCounty Media positions OpsisAds as a solution aligned with the requirements of the mobile growth ecosystem, particularly for brands seeking cost-effective scale and measurable returns on ad spend.
The platform is designed exclusively for mobile environments and supports performance-focused advertising across app categories. Its mobile-first framework helps brands access high-quality traffic and engage users more effectively, enhancing both acquisition and in-app activity. Machine learning and artificial intelligence form the basis of OpsisAds’ optimisation engine, which continuously analyses campaign patterns to automate bidding decisions and strengthen conversion outcomes.
OpsisAds offers advertisers access to more than 100 billion daily impressions across markets including India, the US, Europe and Southeast Asia. This global reach is intended to support scale while maintaining cost-efficiency, enabling marketers to expand their user base in regions where mobile-first behaviour is dominant. Audience intelligence capabilities further refine targeting through behavioural profiling and demographic segmentation, allowing campaigns to reach relevant users while adhering to privacy standards.
The platform features comprehensive real-time reporting through a unified dashboard that tracks performance across iOS, Android and the web. Brands can monitor revenue, installs, retention and custom event metrics within a single interface, allowing for timely insights and informed decision-making. Multi-layered fraud protection is integrated into the system, using AI-backed detection and bot-prevention tools to identify suspicious activity and limit invalid traffic, thereby securing campaign investment.
Operational transparency is another central element of OpsisAds. Advertisers can access detailed information on campaign delivery, partner contributions and spending patterns. Each decision—from bid adjustments to audience segmentation—is trackable, enabling brands to maintain full visibility and control over their advertising budget and performance.
Commenting on the launch, Aditya Jangid, managing director of AdCounty Media Ltd., said: “With OpsisAds, we are making a decisive leap forward in how mobile performance marketing should work. OpsisAds is a major step forward in how brands scale with confidence. It brings intelligence, transparency, and performance together in one powerful platform.”
The introduction of OpsisAds reinforces AdCounty Media’s strategic intent to strengthen mobile-first advertising infrastructure and support brands that prioritise data-led, scalable performance solutions. As mobile usage continues to deepen across global markets, the platform aims to provide marketers with the tools needed to navigate increasingly complex digital environments while maintaining control, efficiency and transparency.
