Campaign India Team
May 28, 2009

Adani Wilmar launches new campaign for Fortune Oil

Adani Wilmar has rolled out a new campaign for their flagship edible oil brand, Fortune. Ogilvy & Mather has been behind the campaign. Speaking about the task at hand, Prateek Srivastava, group president, south, O&M said, "In keeping with Fortune refined oil's leadership status, Adani Wilmar wanted to position it as the oil that helped make the tastiest food."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

3 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

3 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

8 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

9 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.