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May 28, 2009
Adani Wilmar launches new campaign for Fortune Oil
Adani Wilmar has rolled out a new campaign for their flagship edible oil brand, Fortune. Ogilvy & Mather has been behind the campaign. Speaking about the task at hand, Prateek Srivastava, group president, south, O&M said, "In keeping with Fortune refined oil's leadership status, Adani Wilmar wanted to position it as the oil that helped make the tastiest food."
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