Acko Tech has announced the appointment of Siddharth Vinayak Patankar as chief content officer and editor-in-chief. He moves from carandbike, where he was editor-in-chief.
Patankar will lead Acko Tech's newly created content division.
According to a statement, Acko Tech is trying to create an audience by developing content that keeps its audience engaged.
Varun Dua, founder, Acko, said, "We are thrilled to have Siddharth join our team. His extensive background in crafting strategic content platforms, in-depth understanding of the auto industry, and comprehension of consumer behavior and expectations make him a valuable asset to our team. With Siddharth's leadership, we are confident in our ability to develop a robust content strategy that will enable us to create engaging and educational content across various platforms and formats."
Patankar said, "The media landscape today offers a wide variety of content to audiences, but it is also cluttered, and can be motivated, or inaccurate, lacking credibility in many ways. Audiences need to have the choice to be able to select quality, authenticity, and accuracy, every time; while still not feeling short-changed on entertainment, or access to the content. Media also has the responsibility to offer credible news, information, and help bring awareness on key issues. With Acko Tech’s new content division, we aim to offer the consumer that choice. One that respects her/their time, talks with them and not to them, and also entertains, excites, and engages them."
Patankar also had a 20-year stint with NDTV.
