Campaign India Team
Apr 29, 2024

Abby Awards 2024 announces jury chairs

Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.

Pallavi Chakravarti, Mayuri Nikumbh and Raj Kamble
Pallavi Chakravarti, Mayuri Nikumbh and Raj Kamble

The Abby Awards 2024 has appointed a renowned trio as jury chairs for various categories. The awards will witness leaders from notable creative agencies taking the helm in key categories such as Diversity, Equality and Inclusion, Out of Home and Ambient, and Design.

Pallavi Chakravarti to lead the Diversity, Equality and Inclusion category

In the creative business for two decades now, Chakravarti went independent in 2023. Her agency Fundamental has created work for Airtel, Adidas, WhatsApp, Facebook, Parle Products, Marico and more, all in under a year. In her previous stints across Saatchi, Grey, JWT, Taproot Dentsu and DDB Mudra, she has worked on Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever, P&G and local giants like Times of India, ITC and Star Sports.

Chakravarti featured in the 2022 edition of Wonder Women 100 by Indian Television Dot Com, a list celebrating leaders in creative arts. From shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius and The Abbys to effectiveness awards like Effies and Appies, her work has been recognised everywhere. With hundreds of metals to her credit, Chakravarti was also the recipient of the Best Ad Screenplay plaque at the prestigious 2015 Dadasaheb Phalke Film Festival.

Chakravarti has served on many juries over the years—at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising. She also mentors young talent through various industry initiatives. 

Raj Kamble appointed jury chair for Out of Home and Ambient category

Raj Kamble, founder and CCO of Famous Innovations, will chair the Out of Home and Ambient category. With a gold medal from Sir JJ School of Arts, his 25-year career has taken him from Lowe India to Lowe London, Lowe New York, BBDO New York and back to Mumbai as managing partner, BBH India. During this time, his work for brands like Stella Artois, Unilever, Nestle, P&G, Saab, Diageo, Vaseline, Burger King and Google, have won him both critical acclaim and business results.

Under his leadership, Famous Innovations has thrived, claiming titles such as South Asia Independent Agency of the Year multiple times. Kamble’s role extends beyond advertising; he is deeply involved in education and innovation in India, shaping the future landscape of Indian education and design, as part of the Board of Governors at Indian Institute of Management, Kozhikode, Board of Governors at MIT-Pune and Academic Advisory Board at National Institute of Design.

Mayuri Nikumbh to head Design category

Nikumbh has led award-winning projects and contributed to the success of both startups as well as well established brands. An alum of IIT Bombay and with a career spanning over two decades, she currently leads the creative vision for Conran Design Mumbai which she helped establish in the middle of the global pandemic. Within three years of its inception, Nikumbh has helped win notable businesses and awards including Campaign Agency of the Year, Transform Asia and IDA Awards.

She has also represented India at the Asia-wide collaborative project ‘Colours of Asia'—that culminated in a unique exhibition at the Hong Kong Design Institute which went on to win the Design for Asia Award. Amidst numerous other representations as a leading voice for design, Nikumbh has been on the jury panel for Spikes Asia awards, Kyoorius Design Awards as well as all major local festivals. She will also be at Cannes this year as a part of the Design Lions jury.

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Campaign India

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