Aarti Bharadwaj has been appointed as the VP - client analytics for Essence.
Bharadwaj joins the agency from Publicis Media where she was VP. She will report to Anant Mather, EVP - global head of analytics.
The agency has also announced the appointment of Daphne Goh as VP - data strategy. Goh will be based in Sydney and report to Jon Taylor, SVP - global data strategy.
Bharadwaj said, “Advanced analytics, when paired with Essence’s cross-channel communications strategies, will drive effectiveness and efficiency, ultimately enabling clients to make advertising more relevant for their customers. I’m thrilled to join Essence on this transformative journey, and look forward to using sophisticated analytics solutions and insights in solving clients’ business challenges.”
Goh said, “Data strategy is imperative to marketers with the increasing need for governance in the digital age. With a user-centric approach to planning, my goal is to lead data strategy at the outset of client engagements. I’m excited to help clients maximise the value of data to achieve even stronger insights, audience targeting, communications and outcome measurement.”
Kyoko Matsushita, CEO, Essence Apac said, “As a full-service agency, we have data, measurement and analytics at the core of our offerings at Essence, enabling us to provide our clients with deeper insights to help them earn more valuable connections with their target audiences. As we continue to grow rapidly across the region, I’m delighted to have Daphne and Aarti join our regional leadership team. Given their vast experience in data strategy and analytics respectively, I’m certain they will help us find even more success.”