GroupM has announced that 'Team Airtel' will be a part of Essence from 1 January 2019.
Team Airtel was a unit created by GroupM when it bagged the media duties in 2015. Essence will work on offline and digital media strategy, planning and buying. The 30-member Airtel team will move to Essence and continue to service the account. It will be led by Yoginder Jain, vice president, client servicing, India at Essence. When the unit was created Mausumi Kar headed it. She has since moved to Motivator
Sam Singh, CEO, GroupM South Asia, said, “We are happy to further consolidate our relationship with an inspiring brand like Airtel. As Airtel moves forward in this ever-evolving industry, Essence is an excellent match to lead the relationship and help the brand find even more success. I am confident that Essence, with its strength of data, measurement and technology at the core of its integrated media offering, will deliver creative and innovative business, marketing and communications solutions to take Airtel to the next level.”
Anand Chakravarthy, MD - India, Essence, said, “We are delighted to partner with Airtel. Airtel is one of India’s most valuable brands and the opportunity to help shape its future success is truly exciting. The addition of talent into Essence is also a huge win for us, as we continue to strengthen our team, product and full-service offerings in the market. Airtel is a force to be reckoned with in the telecommunications sector, and we look forward to further support it in earning even more meaningful, effective and relevant connections with its customers.”