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It was 1988 when Mile sur mera tumhara was broadcast on Doordarshan. It quickly became a cult song that reflected the theme of national integration. Conceptualised by veteran adman, the late Suresh Mullick, Mile sur mera tumhara was one of the three films in the ‘Freedom Trilogy’ that consisted of ‘Freedom Torch’, ‘Mile Sur’, and ‘Desh Raag’.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.