Campaign India Team
Jun 09, 2021

^ a t o m bags Reliance General Insurance's integrated brand mandate

Account won post a multi-agency pitch

^ a t o m bags Reliance General Insurance's integrated brand mandate
Reliance General Insurance has assigned its integrated brand mandate to ^ a t o m. The account was won following a multi-agency pitch. 
The mandate consists of brand strategy, creative, digital and social media planning, and buying. The business will be managed from the agency’s Mumbai office.  
Anand Singhi, chief distribution officer, Reliance General Insurance, said,” We are delighted to have ^ a t o m on board with us as our integrated brand communication partner. We look forward to fostering a long and successful partnership with them to restructure our brand communication and align it with our digital focused tech + heart outlook." 
Abhik Santara, CEO and director, ^ a t o m Network, said, “RGI has been at the forefront of delivering innovative insurance solutions that address consumer problems in a real way. Moreover, the entire segment of BFSI is going through a massive digital transformation and is witnessing rapid consumer adoption. RGI’s philosophy of tech + heart is in line with this dynamic shift and a goldmine of opportunity for the brand to reach the masses. Our strategic and creative teams have managed to translate the vision into cut through creative work and we are excited to take this journey forward across modern consumer journeys."
Campaign India

Related Articles

Just Published

10 hours ago

Virat Kohli regains top spot in Kroll’s celebrity ...

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

10 hours ago

VML India ropes in Abhinav Kaushik in national ...

Kaushik has moved on from FCB India where he served as president for two years.

10 hours ago

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

11 hours ago

Callebaut's global campaign celebrates Indian chef ...

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.