^ a t o m bags Reliance General Insurance's integrated brand mandate

Reliance General Insurance has assigned its integrated brand mandate to ^ a t o m. The account was won following a multi-agency pitch. 

 

The mandate consists of brand strategy, creative, digital and social media planning, and buying. The business will be managed from the agency’s Mumbai office.  

 

Anand Singhi, chief distribution officer, Reliance General Insurance, said,” We are delighted to have ^ a t o m on board with us as our integrated brand communication partner. We look forward to fostering a long and successful partnership with them to restructure our brand communication and align it with our digital focused tech + heart outlook." 

 

Abhik Santara, CEO and director, ^ a t o m Network, said, “RGI has been at the forefront of delivering innovative insurance solutions that address consumer problems in a real way. Moreover, the entire segment of BFSI is going through a massive digital transformation and is witnessing rapid consumer adoption. RGI’s philosophy of tech + heart is in line with this dynamic shift and a goldmine of opportunity for the brand to reach the masses. Our strategic and creative teams have managed to translate the vision into cut through creative work and we are excited to take this journey forward across modern consumer journeys."