Advertising
Gokul Krishnamoorthy
Apr 07, 2015

‘A lot of folks don’t realise that they are planners’

The global chief strategy officer of McCann Worldgroup speaks about ‘The Truth About Global Brands’ study, evolution of planning, planners as agency leaders, and the future of the function in a connected world

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

McCann global CSO Suzanne Powers promoted to global president
Advertising
Dec 09, 2020
Alison Weissbrot

McCann global CSO Suzanne Powers promoted to global ...

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement
Advertising
Mar 10, 2015
Campaign ME Staff

Dubai Lynx 2015: A wake up call to join the ‘maker’ ...

Dubai Lynx 2015: “Your audience now has an audience”
Advertising
Mar 09, 2015
Campaign ME Staff

Dubai Lynx 2015: “Your audience now has an audience”

Dubai Lynx 2015: ‘If everybody loves your work, you’re playing it way too safe’ – David Carson
Mar 12, 2015
Campaign ME Staff

Dubai Lynx 2015: ‘If everybody loves your work, ...

Just Published

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
12 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Advertising
13 hours ago
Leslie Blount

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

Asian Paints showcases Graphene-led protection with chess grandmasters
Advertising
15 hours ago
Campaign India Team

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

Why the future belongs to digitally-native, full-funnel agencies
Media
16 hours ago
Amit Mathur

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.