9X Media has handed Punit Pandey, chief business officer, the additional mandate of the network's revenue. Pandey is part of 9X Media’s executive team, and will continue working with the board of directors.
Prior to being appointed chief business officer, Pandey was leading the national sales team at 9XM for over two years when the channel was launched in 2007.
Pandey said, “I am extremely proud to be a part of 9X Media since the Network’s inception in 2007. From a single music television channel, 9X Media has evolved into India’s largest music television network comprising both television and digital. I am excited to take charge of ad sales in these challenging times. I am also delighted to take our Network’s large tribe of happy young music and entertainment consumers across screens, to the marketplace! My priority as revenue head is to steer the network towards the next phase of growth.”
In a career spanning 30 years, he has also worked with MTV, Zee TV, Rediff.com, Radio Mirchi, Mid-day and the Reliance Enterprise Business, among others.