9x Media elevates Deepali Oroskar and Nihal Ghosh as SVPs

9x Media, the music television network, has announced the elevation of Deepali Oroskar and Nihal Ghosh to senior vice president-ad sales. 

 

Oroskar was previously vice president-advertising sales. While Ghosh was associate vice president at 9x Media. 

 

With this new mandate, Ghosh will be in-charge of revenues for 9xm and 9x Jalwa, whereas Oroskar will lead the ad sales teams for 9x Tashan and 9x Jhakaas. 

 

Both of them will report to Punit Pandey, chief business officer, 9x Media.  

 

Pandey said, “Deepali and Nihal have both been with the organisation for over a decade and have consistently proven their mettle. They have led the ad sales teams to achieve better revenue targets and have performed extremely well. In their new roles, I am confident that they will achieve much success, steering the network towards the next phase of growth.” 

 

Ghosh said, “I am delighted to be a part of 9x Media. From a single music television channel, 9x Media has evolved into India’s largest music television network comprising of platforms both television and digital. It’s exciting as well as challenging to helm the Ad revenue at 9xm and 9x Jalwa. My current focus will be on reinstating the ad revenue to the pre-covid levels and to put the channels back on the growth trajectory.” 

 

Oroskar said, “This is indeed an exciting time to lead the ad sales function for 9x Tashan and 9x Jhakaas. The pandemic has created disruption across all industries. It has drastically changed the way people consume and engage with media and content. Brands need to keep pace with the changing consumer psychographics. Regional channels have shown immense potential in attracting new-age consumers. My priority would be to make brands aware of these new dynamics and ensure an excellent run for our channels.”