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9X is still going strong at number three with 101 GRPs, according to TAM’s data for week 22, C&S 4+. STAR Plus retains its top position with 336 GRPs. Zee TV comes next with 218 GRPs. While NDTV Imagine occupies fifth slot with GRPs of 76, Sony is still at number four with 89 GRPs. Star One occupies the sixth slot with 73 GRPs and Sahara One is at seventh position with 64 GRPs.
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.