91 Indian brands in the Superbrands 2009-10 book

Superbrands has released the 2009-2010 Superbrands book featuring 91 of India’s strongest consumer brands.

The brands in the media and entertainment category include Tata Sky (pictured above), Adlabs, Pritish Nandy Communications, Dainik Bhaskar, Dainik Jagran and Filmfare.

Apollo Hospitals and Crocin in healthcare and pharmaceuticals category, Barista in FMCG, Hero Cycles in Auto, HSBC in Banking, The Taj in Hospitality and Kingfisher Airlines in aviation sector are amongst many categories which have made it to the Superbrands book.

Eamonn Sadler, CEO, Superbrands Worldwide Limited said, "Consumer Superbrands has always helped companies and brands create a discerning identity in the market. We are delighted to celebrate the success of India’s strongest brands, which are also some of the most recognised brands in the world. Consumer Superbrands is glad to recognize the country’s economy drivers and help today’s judicious consumers make an intelligent and educated choice amongst the multitude of brands available today."

Anmol Dar, MD, Superbrands India, and chairperson, Superbrands India Council added, "Even during recessionary conditions and budgetary constraints, Superbrands is continued to be seen as an important marketing tool and a worthy investment. As a result, Superbrands was able to achieve participation from 91 brands - exactly the same number it reached in 2007 when markets were surging forward."

He further added, "Superbrands in its role as a brand arbiter, has been very successful in identifying the best brands and honoring the efforts that make them truly inspirational."

Superbrands began in the UK in 1994 as a radio show on GLR (now BBC Radio London). The Superbrands organisation was founded in 1995 to focus on promoting the discipline of branding and identifying and paying tribute to exceptional brands. In 2002, India became the 25th country to officially join the nations running Superbrands programme.