88Guru assigns media mandate to Madison

There was no multi-agency pitch involved

Aug 01, 2022 04:06:00 AM | Article | Campaign India Team

Madison Media Ultra has bagged the media mandate for 88Guru.com. The agency will handle the traditional media and digital media mandate for the edtech company which is set to launch in India
88Guru is part of the Singapore-based 88tuition.
Vinod Gupta, director, 88Guru, said, “We are excited to partner with the team at Madison as we attempt to transform the edtech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our roll out. Lastly, the chemistry with the team has been excellent and we enjoy working with them.”
Jolene Fernandes Solanki, COO, Madison Media Ultra, said, “We are excited to partner with 88Guru a Singapore based edtech company. Education has radically changed its business model as a result of the pandemic. We as a team are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach."